BA (Hons) Global Business (Digital Marketing) Accelerated
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Digital marketing is vital for your business and brand awareness. It seems like every other brand has a website. And if they don’t, they at least have a social media presence or digital ad strategy. Digital content and marketing is so common that consumers now expect and rely on it as a way to learn about brands.
Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs and creating valuable online content. Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels both free and paid that are at a company’s disposal. These channels include social media, the company’s own website, search engine rankings, email, display advertising, and the company’s blog.
The programme will be delivered fromThe GBS Campus in Manchester that is close to many attractions, both academic and recreational. With Manchester now being the home to over half a million people, it is certainly a great place to kick-start your career!